Makeup was originally discovered by the Ancient Egyptians 12 thousands years ago. Almost everyone in Egypt used oils, eyeliner and other products to enhance their looks and makeup became a huge part of their religion. When makeup made it It's way out of Egypt, it reached Greece and Rome where it became popular but for some people it was just thought of as useless and unnecessary.
When cosmetics hit European countries in the dark ages, they almost disappeared completely, as it was not known as good to wear makeup. Only prostitutes were known to wear a lot of makeup to enhance their beauty. Not even King's and Queens liked the thought of people wearing makeup.They made speeches to the public about how makeup wasn't decent and churches believed that only satin worshipers wore cosmetics. For a long time only stage performers were allowed to wear makeup, but only when they were performing.
Thankfully change happened in England during the reign of Queen Elizabeth I and cosmetiscs were accepted more by the public, but not fully.The real change happened in the Victorian times, where new styles arose in the 19th century which demanded that all Ladies must present themselves as beautiful and fragile,and so many products such as eyeshadows, lipsticks and nail polishes became popular.
In the 20th century the rise of the film and photography industry, was when makeup really took off and found it's place in this world.From then, makeup has grown and grown and everyone in this day and age owns at least 1 cosmetic product. Not only women wear makeup these days, even men wear a bit of guy liner and chapstick.
